Upper Hutt Tourism and Hospitality
“This is an exciting time for craft beer brewers in Wellington and Kereru Brewing is ideally positioned to participate in this growth industry”
Chris Mills, Director Kereru Brewing Company, Upper Hutt.
While opportunities to capitalise on the growing tourism market of the Wellington region are abundant, few operators in Upper Hutt have committed to this market and potential revenue is collected elsewhere.
As the gateway to the region, Upper Hutt has a sound proposition to visitors wanting a true ‘Kiwi’ experience with clean, green walkways, cycleways, parks and reserves, a relaxed atmosphere and temperate climate, and a genuinely warm, inviting community. Families enjoy a destination that invigorates and entertains every one of its members, with attractions such as the water park H2O Xtream, Staglands Wildlife reserve and Cafe, the Railway Museum, and the various retail and hospitality outlets.
Day-trippers can enjoy a diverse, action-packed day that can be as gentle or as challenging as they want, taking on the internationally renowned mountain bike trails or tripping around the various sites used in the filming of Peter Jackson’s Lord of the Rings. Visitors can wander through the city centre, visiting boutique stores, taking in magnificent artworks on exhibition at Expressions Arts and Entertainment Centre, and sampling coffee that the Wellington region is so famous for.
Many events held annually in Upper Hutt (see page 16) attract a significant number of visitors, plenty of whom express a desire to spend more time in Upper Hutt. Limited beds are a current barrier to extended stays however, this represents an excellent investment opportunity for an accommodation provider.
Visitors to Upper Hutt are currently serviced by 20 accommodation providers including four homestays, seven motels, eight bed and breakfasts, and one holiday park.
Wellington’s visitor numbers (2012)
- 2.7 million overnight visits (domestic)
- 75% of these were for holiday or to visit family/friends
- 25% of these were for business or other
- 575,131 international visitors spent a total of 2,850,611 nights.
- The growing cruise ship market has injected over $35 million to the local economy in the 2012/13 season. This market is, as yet, untapped by Upper Hutt.